the lito effect
LIFESTYLE MARKETING REDEFINED
Chambord LIQUEUR
A specially curated event + panel FOR ESSENCE FEST 2023 ‘MAKE THE MOMENT MAGNIFIQUE’, highlighting four key moment makers in music, art, production, and mixology. We showcased MUSIC BY EZINMA, EVENT DESIGN BY NOLA native fresh johnson, and incredible cocktail creations by deniseea head. the panel was led by chanelle fox, multicultural and lifestyle manager at Brown Forman. and guests were gifted Chambord Bottles hand painted by featured artist, Cristina Martinez.
venue | JUSTINE NEW ORLEANS
HARD ROCK HOTELS
We currently handle ALL OF HARD ROCK HOTEL’S EVENT PHOTOGRAPHY AND VIDEOGRAPHY——capturing footage of their immersive experiences and in-house concerts, which have featured notable artists like JAY Z, PESO PLUMA, ICE SPICE, SEAN PAUL, & more.
location | HARD ROCK HOTEL New York
HIGHGATE HOspitality
We CURRENTLY offer marketing consulting for several Highgate/Marriott hotels across NYC including:
M Social Hotel Times Square | Experiential Marketing Consulting, Social Media Management, Strategic Partnerships & Content Creation
Le Méridien New York, Central Park | Strategic Partnerships, Social media Management & content Creation
The Michelangelo NEw York | Strategic Partnerships, Social media Management & content Creation
CLICK HERE TO SEE OUR HOTEL CONTENT
OLD FORESTER WHISKeY
A TASTE THROUGH TIME
WE developed an immersive time travel experience to Launch between ATL + NYC. guests GOT TO sample Old Forester's top whiskey products and the new birthday bouron edition while BEING TRANSPORTED THROUGH coveted eras along the way.
The eras included were the 20's, 70's, and 90's. Media IN ATTENDANCE INCLUDED THE NY TIMES, NYLON, FORBES, PEOPLE MAGAZINE, ESQUIRE, & MORE.
venue | freehand New york | The Thompson Hotel Atlanta
OLD FORESTER WHISKY
DAPPER FOR THE DERBY
wE CREATED a one-of-kind shopping experience for CONSUMERS to find the perfect fit for the Kentucky Derby, ALL while sampling Old Forester Whisky. The experience included local apparel vendors, a custom shirt presser, a turtle derby race & AN Old Forester tasting accompanied by lite bites. brands featured | flamekeepers, mona assemi,The Tailory Venue | Energi soho
the pop-up ran for two days with the first day being the main event for influencers, media & VIPs, and the second day catering to NYC Locals.
JACK DANIEL’S HONEY
Jack Daniel's Tennessee Honey (JDTH) enlisted us to curate an experiential, interactive, and educational dinner event centered on THE Bee Conservancy’s ‘saving the bees’ campaign. WE generateD press & awareness FOR the Bee Conservancy's efforts, as well as JDth’s contribution to this amazing cause.
We worked closely with 1 Hotel Central Park to curate a sustainably sourced food menu. and Artist Lori Tannis created an art installation for a unique presentation of the JDTH bottle. The PIECE was created with all-natural materials and repurposed by The Bee Conservancy as bee homes. Guests were able to enjoy a cocktail hour with live music by Najah Lewis and a honey extraction experience guided by The Bee Conservancy.Secured press: Forbes, BIZ BASH, US Magazine
CITI TASTE OF TENNIS
The CITI taste of tennis event kicks off the season’s major tennis tournaments, attracting the world's top chefs and the biggest stars in the game.
we handled all of THEIR digital marketing, content creation & entertainment needs between 2018-2023. This Included social media management, website management, SEO Strategy, graphic design, content creation, AND TALENT RELATIONS.
We also HELPED WITH EVENT MANAGEMENT AND assistED with SOURCING event photographers, videographers, and social media managers for their large EVENTS.
JOY TO THE POLLS
FOR THE 2022 GA Runoff Election Campaign.
In partnership with #joytothepolls, wE outfitted a mobile performance truck to bring joy to voting sites around Atlanta and amplify the voice of minority communities via music and dance.
WE booked over 15 of Atlanta's top LGBTQIA+ AND BIPOC DJ's & dancers and captured photos and videos for their social channels.
