Tanya De Costa | Founder

With over 16 years of leadership at the intersection of luxury, travel, fashion, and entertainment, Tanya De Costa has shaped the identities of world-class brands within starwood, marriott, gansevoort hotel group, fontainebleau resorts, and LVMH.

She co-founded LITO Creative alongside her late partner, Pablo andres lopez whose enduring influence remains the heartbeat of the agency’s creative perspective. his legacy lives on as the guiding north star for lito and a promise to illuminate creatives drawing - light in the obscure.

Today, Tanya leverages a rare "Network Equity"—a byproduct of decades spent in primary U.S. business hubs—to provide clients with more than just advice: she provides access and a holistic marketing approach.

Specializing in experiential and digital marketing, she leads the LITO team in transforming complex challenges into executed solutions, ensuring that the legacy of community and consistency they started together continues to thrive in an ever-evolving landscape.